Steve Jobs is largely the iconic name and face of Apple Computers, a company he co-founded. He always wants to be in control, in large part an outcome of his childhood, where he knows his biological mother willingly gave him up for adoption. That control often places him at odds with those around him, about which he doesn't care as long as he gets what he wants at the end, including a closed end system for each of his products to maintain his vision rather than users being able to transform his products for their own wants. The state of his life is presented at three specific times, on the day of preparation for the launch of three different products, each for which he is the lead: in 1984 for the Macintosh computer, it being the first new product for Apple since the debut its most successful product, the Apple II, seven years earlier; in 1988 for the NeXT computer, which Jobs outwardly is more concerned about the integrity of the perfect black cube design than its unknown capabilities, but for which he secretly has a specific end goal; and in 1998 for the iMac computer. The significant people in Jobs' life are also presented, they who are at the three launches, if not in person than in direct spirit to the proceedings: Steve Wozniak, Apple's other co-founder who sees himself more as the nuts and bolts man compared to Jobs being the big picture man, with Wozniak wanting as much of a focus on Apple's successful brand as opposed to Jobs' want to focus purely on his product being launched; Joanna Hoffman, his ethnic-Polish head of marketing for each of the three launches, and who acts as much as his mother figure and his moral center; John Sculley, Apple's CEO who is more concerned about meeting the wants of the Board and the shareholders than Jobs'; Andy Hertzfeld, one of the two Andy's, who is chief engineer for the Mac and who needs to meet Jobs' every whim for the product, even if he feels it cannot be done; and Lisa Brennan, who the courts deem to be his biological daughter, a claim which he tried to deny largely to spite Lisa's mother, Chrisann Brennan, whose every action, in Jobs' mind, is for her own best interest as opposed to Lisa's as she claims.